What’s your reputation worth?

As more of our life moves online, digital marketers and spies gather more data about us, with more serious consequences. Our online activity becomes a reputation record which can be used to judge us. How can such judgments create economic and other borders in our lives?

Even if the actions you take online today don’t have immediate consequences, all the data is stored in corporate and state databases as a record of who you are and how you think. It may be used in future for a variety of purposes: to check your suitability to cross a border, to estimate your personal wealth or credit-worthiness, even to reconstruct your personality when you’re gone.

In an age that Brian Massumi argues is dominated by pre-emptive forms of power, the link between online reputation, access to paid services, and judgements by border agents is likely to increase.

So what might your Facebook profile tell businesses or state actors about you?

Is that your real name? People have been denied access to Facebook for apparently using false names, even if when they do it for safety, legal or personal reasons e.g. transgender people who are better known by another name.
As Facebook is de facto one of today’s great public spaces, you might see this as a kind of identity-based, border control.
Your status updates, the comments you make, and pages you follow – all this and more can be used to judge you at national borders. Given that “people likely to become dependent on need-based government assistance” can be denied entry to countries such as the US, the link between social-media-based credit ratings and migration can be expected to grow, introducing new unaccountable financial barriers.

fb-track-value

Payments systems are being integrated closely into social networks to increase the explicitly financial element of your social profile. Transaction data and feedback from various systems already affects how people access insurance premiums and other serviced. Could these become borders to future civil participation?
Your network of friends gives an impression of your wealth, trustworthiness, beliefs, and much more. China’s growing, social reputation network aims to use these sorts of details, and everything else, to gauge every citizen for “dishonesty” and subsequently, their eligibility for privileges including the ability to travel abroad.
[ssba]

Schreibe einen Kommentar